Claims Substantiation: Prove It or Remove It
Regulatory
In the EU, claims must adhere to the six common criteria: Legal compliance, Truthfulness, Evidential support, Honesty, Fairness, and Informed decision-making. You cannot claim 'free from parabens' in the EU.
Core Analysis
Formulation and regulation are intrinsically linked. An ingredient that provides excellent yield stress might be restricted to 0.1% in the final formula due to toxicological concerns. Always cross-reference functional desires with regulatory constraints.
| Parameter | Critical Value | Impact |
|---|---|---|
| Temperature | >45°C | Accelerates degradation kinetics |
| pH Range | 4.5 - 5.5 | Optimal for skin microbiome & organic acids |
| Water Activity (aw) | < 0.6 | Microbes cannot proliferate |
Frequently Asked Questions
Why is 'free from parabens' illegal in the EU?
Because parabens are legally permitted preservatives. Claiming 'free from' denigrates a legally safe ingredient, violating the 'Fairness' criterion.
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